Morrisons deal for Shepherds Purse

24/08/2010

Shepherds Purse's handmade Yorkshire Blue cheese will be made available at Morrisons outlets, it has been announced.
Under a new deal between the Thirsk-based firm and the supermarket chain, Yorkshire Blue cheese will be offered to customers in more than 400 stores from the end of the month.
Katie Bell, sales and marketing director at Shepherds Purse, said: "We have worked with Morrisons regionally for many years and have featured as one of the supermarket's 'local heroes', so we are delighted to introduce our handmade Yorkshire Blue cheese nationwide to customers.
"We are sure that blue cheese lovers will enjoy the mild flavour of Yorkshire Blue and non blue cheese eaters will be converted once they've tried it."
Made from 100% cow's milk, the Yorkshire Blue cheese will made available on the "Market Street" delicatessen.
Morrisons buyer Danny Clee said: "Yorkshire Blue is a world class cheese and great news for our customers who not only expect excellent quality and value when they shop at Morrisons, they also enjoy buying products with a real story to tell."
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