Action for Market Towns - How to market your town seminar
15/09/2010 09:45 - 15:45
Venue : The Courthouse, Westgate, Thirsk
Post code : YO7 1QS
Following a very successful seminar on 'Attracting and Retaining Visitors' in May, we are now pleased to announce the date and time of our next North Yorkshire Towns Alive seminar which will focus on ‘How to Market your Town’, to be held on Wednesday 15th September in Thirsk, North Yorkshire. Come along and discover ways in which you can improve the marketing of your town on a limited budget.
Susan Briggs a North Yorkshire based marketing specialist, will offer a practical and straight-forward insight into low cost marketing activities that work, including:
- Deciding on a Unique Selling Point (USP) – some practical examples and options
- Which promotional tools work best, and when?
- Very quick simple ways to market on the web – whether you have a website already or not
- How to write press releases to get no-cost publicity and attract more funders
- Working together – collaborative approaches and ideas that nearly always work
- Not just yet another leaflet... easy fast ways to massively improve print material – and do it without a big budget
Practical sessions will be interspersed throughout the day so the learning is interactive, fast moving and very practical. You should go home feeling enthused, excited and not just clear about what you have to do next to improve your marketing – you’ll have already started it before the end of the day! You will also be able to hear from one town which has done just this and, having identified their USP, they have used it to promote their town with award winning results. Judging by the speed with which previous events have become booked up can I suggest that if you would like to come, you secure your place before going off on your summer hols!
The Courthouse is home to Rural Arts North Yorkshire who offer a great range of arts courses and events, and they have been supported by Yorkshire Forward's Renaissance Market Towns programme to develop and refurbish their building - more information can be found here - http://www.yorkshire-forward.com/improving-places/rural-areas/market-towns/thirsk/projects.
Detailed directions, parking, transport and hotel information will be circulated to delegates nearer the time of the event.
To Book: AMT members £15, Non-members but North Yorkshire residents /organisations £25, Other non-members £35. To secure your place, please contact Dawn Dowds, Action for Market Towns at dawn.dowds@towns.org.uk or call 01284 756567.
